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| One of the toughest decisions a PR agency
manager faces is determining when to add new staff. A new client may mean additional help
is needed; on the other hand, if it's a short-term project, the prospect of laying off
your newest employee in a few months if additional business doesn't arise isn't an
attractive one. That's why several of California's leading PR firms call KDS Communications to supplement their needs. Often it's because they want someone with senior-level experience who can do anything from write an op-ed to help manage an account. They'll also call KDS for our expertise and experience on complex issues such as health and energy, which means they can hit the ground running without spending the time or money to bring a new employee up to speed. There are also significant financial advantages: Instead of hiring an inexperienced assistant account executive, you get an experienced professional at an affordable rate you can mark-up to your clients. There are no benefits or employee taxes to be paid, and you'll never have to throw a wide-eyed AAE out onto the street when business gets slow. Agencies also often come to KDS for writing projects such as op-eds, speeches and media packets, to write and produce video productions, and for other public relations tools that can be time consuming or test the resources of your staff. You receive work of proven quality and a turnaround time that meets your needs. |
KDS Communications is also a cost-efficient way to have an immediate presence in Sacramento without maintaining an office. We can reliably assist with events or issues at the Capitol and use our contacts with the Capitol press corps to help generate coverage. Whether you need help in Sacramento, your staff is swamped or you simply need a fresh point of view, one call to KDS Communications is all you need. |